eCommerce datafeed Training

Learn the basics of making eCommerce datafeeds and about creating and maintaining the content so it can be imported into a variety of online shops.

ecommerce datafeed basics Training Course Workshops

Course objectives

Our Creating eCommerce Feeds Workshop is aimed at people who want to sell online or those who are already selling online and want to know how to build data files for importing and updating online shop content. We cover the basics of data manipulation and normalisation including creating and editing product data, adding content and image links, creating product categories, creating product attributes and managing editorial content.

This practical datafeed workshop will teach you everything you need to know about creating and maintaining product data feeds for your online shop.

Audience: Beginner online shop owners, Junior - Intermediate web developers, and back-end web developers.

Skill Level: Beginner - Intermediate - Moderate

Duration: 1 x Day (6 hours)

Class size: Courses limited to maximum of 8 persons.

What you will learn

The aim of the workshop is to equip you with the knowledge and tools to understand ecommerce product data feeds and how they can be managed. It is a practical course with data examples, database activities and plenty of guidance to help you.

Learning to use data:

  • Using Notepad for data capture
  • Importing/exporting CSV files overview
  • Overview of excel for product data files
  • Understanding data normalisation
  • Creating and editing column headers
  • Creating and editing product categories
  • Creating and editing and product content
  • Adding images paths and links for products
  • Creating product attributes
  • Creating product price columns
  • Filtering data by product category
  • Making datafeeds match other applications
Available delivery methods for this workshop


Data Feed Beginners Training Course duration 6 hours
Weekday cost £295.00 per person
Available locations: Birkenhead Studio (Wirral), Remote or Your Premises*

Evening and weekend cost £375.00 per person
Available locations: Birkenhead Studio (Wirral) or Remote only

Full payment is payable at the time of booking. No refund will be given if you cancel your course less than 14 days before your course date.
*Within 30 miles of CH41 5DL. Outside this area travelling time and expenses apply.

You will receive a comprehensive course manual for this class.

You will need:
  • Laptop Computer
  • Pen and A4 Notepad
Online Learning

You will have access to the online campus for this course after attending the workshop.

Where to go from here:

Course Tutors

Jim Barrington

Enterprise & Entrepreneurship, Digital Business, e-Commerce
Jim Barrington has specialist expertise in helping entrepreneurs with business planning and start-up, strategy, web development, digital business development. digital transformation and eCommerce.